Owned the onboarding funnel end-to-end, raising activation from 52% to 74% in two quarters.

Led a 6-person squad (eng, design, data) through weekly discovery-to-ship cycles.

Partnered with sales on 3 enterprise deals worth ₹2.1Cr ARR by scoping custom requirements.

Introduced a quarterly roadmap review with leadership, cutting mid-cycle scope changes 35%.

Launched the mobile expense-approval flow, now used by 60% of the customer base weekly.

Ran quarterly customer interviews that shaped 4 of the top 5 roadmap items each cycle.

Reduced average approval turnaround from 3 days to 6 hours by redesigning the review queue.

Shipped the store-locator and inventory-check features used by 200K+ monthly visitors.

Built the first analytics dashboard for category managers, adopted across 12 regional teams.

Self-serve billing revamp

Redesigned checkout to cut cart abandonment 22%.

Ran 15 usability sessions to identify friction points in the old multi-page checkout.

Shipped a single-page flow that cut average time-to-purchase from 4 minutes to 90 seconds.

Customer health score

Built the leading indicator sales now uses to flag at-risk accounts.

Combined usage, support, and NPS data into one score, adopted by the whole CS team.

Indian Institute of Management, Bangalore

Delhi Technological University